Here's my latest column for the Charleston Gazette-Mail:
The more, the merrier. At least that’s the case when it comes to candy bar components.
Marshmallow. Caramel. Nougat. Nuts. Cookie. Cream. Coconut.
The first retail confection to venture beyond just plain chocolate or another singular ingredient was created right here in Appalachia.
In 1912, the Standard Candy Company in Nashville, Tennessee, invented the “Goo Goo Cluster” in a copper kettle.
Known as a “combination” candy bar, the Goo Goo Cluster was the first candy bar in America being mass produced to contain more than one principle element.
The round cluster consists of caramel, marshmallow nougat, fresh roasted peanuts and milk chocolate.
The hand-dipped sweet was gathered into a mound, which bucked the trend of conventional rectangular or square shapes at the time.
Initially, the candy was sold under glass at drug store candy counters. Years later, the Goo Goo Cluster would be swaddled in tinfoil.
Due to its renegade shape, the Goo Goo Cluster was more difficult to wrap than other candies of the day.
But eventually, machinery was put in place to automate wrapping the Goo Goo Cluster, which is how they’re sold in stores today.
You’ll find the classic version, as well as two variations: “Pecan,” which replaces the peanuts with pecans and “Peanut Butter,” which replaces the marshmallow nougat and caramel with peanut butter.
While those two names are pretty self-explanatory, what about the original candy itself?
It turns out that while brainstorming a name for the new candy, one of the founders’ sons recently said his first words: “goo goo.”
That’s how the first slogan was born: “Goo Goo! It’s so good, people will ask for it from birth.”
The Goo Goo Cluster can be seen as a sweet reminder of Appalachian traditions, values and ingenuity.
It embodies the region’s ability to create something extraordinary from the ordinary, leaving a lasting impression on the culinary — and confectionary — history of Appalachia.
The more, the merrier. At least that’s the case when it comes to candy bar components.
Marshmallow. Caramel. Nougat. Nuts. Cookie. Cream. Coconut.
The first retail confection to venture beyond just plain chocolate or another singular ingredient was created right here in Appalachia.
In 1912, the Standard Candy Company in Nashville, Tennessee, invented the “Goo Goo Cluster” in a copper kettle.
Known as a “combination” candy bar, the Goo Goo Cluster was the first candy bar in America being mass produced to contain more than one principle element.
The round cluster consists of caramel, marshmallow nougat, fresh roasted peanuts and milk chocolate.
The hand-dipped sweet was gathered into a mound, which bucked the trend of conventional rectangular or square shapes at the time.
Initially, the candy was sold under glass at drug store candy counters. Years later, the Goo Goo Cluster would be swaddled in tinfoil.
Due to its renegade shape, the Goo Goo Cluster was more difficult to wrap than other candies of the day.
But eventually, machinery was put in place to automate wrapping the Goo Goo Cluster, which is how they’re sold in stores today.
You’ll find the classic version, as well as two variations: “Pecan,” which replaces the peanuts with pecans and “Peanut Butter,” which replaces the marshmallow nougat and caramel with peanut butter.
While those two names are pretty self-explanatory, what about the original candy itself?
It turns out that while brainstorming a name for the new candy, one of the founders’ sons recently said his first words: “goo goo.”
That’s how the first slogan was born: “Goo Goo! It’s so good, people will ask for it from birth.”
The Goo Goo Cluster can be seen as a sweet reminder of Appalachian traditions, values and ingenuity.
It embodies the region’s ability to create something extraordinary from the ordinary, leaving a lasting impression on the culinary — and confectionary — history of Appalachia.